ALICE IN WONDERLAND – Promotional Campaign

Ad Campaign: Disney’s ALICE IN WONDERLAND Theatrical Release

March, 2010

Concept & Copy by Emma Dickinson

Flyer Artwork by Emma Dickinson

Ad Artwork by Record-Journal Staff

Disney’s ALICE IN WONDERLAND campaign involved several versions of the theatrical poster including a tryptic featuring each of the main characters in the Wonderland forest.  All of the posters were rich with color and I wanted our campaign maximize this advantage and show off the beautiful artwork.

In the Hartford, CT market I was able to leverage the triptych and special prizing from the studio to lock in a 3-day promotion featuring each piece of the triptych in sequence. Readers were told to locate the ads for a chance to win prizes,

In Boston, we set up a promotional event, themed to the Mad Hatter’s Tea Party.  We partnered with a local tea shop to offer movie themed teas and scones.

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