Ad Campaign: Universal’s THE FOURTH KIND Theatrical Release
Concept & Copy by Emma Dickinson
Artwork by Allied Integrated Marketing Staff
This was my first venture into creative copy for an ad campaign. I coined “What you are about to see is extremely disturbing” (a line from the movie’s trailer) as our tagline for our print ads and the client was ecstatic. They proceeded to use it on a national level, requiring all field agencies to use it in their ads as well.