THE FOURTH KIND – Ad Campaign

Ad Campaign: Universal’s THE FOURTH KIND Theatrical Release

November, 2009

Concept & Copy by Emma Dickinson

Artwork by Allied Integrated Marketing Staff

This was my first venture into creative copy for an ad campaign. I coined “What you are about to see is extremely disturbing” (a line from the movie’s trailer) as our tagline for our print ads and the client was ecstatic. They proceeded to use it on a national level, requiring all field agencies to use it in their ads as well.

 

Ran in Boston Globe, November 2010

Ran in Boston Globe, November 2010

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